VIOLENT colorway is an exclusive collaboration for tyalure. Featuring translucent reflective body with glow belly & highly effective glow eyes. Modeled off of a Live Squid who can change color rapidly—often in less than a second— using specialized skin organs called chromatophores, which allow them to alter patterns & colors for camouflage, communication & defense. These tiny, pigment-filled sacs expand and contract via surrounding muscles, displaying red, yellow, or black pigments, often in combination with deeper reflective cells

The Cherry is injection molded in a proprietary ABS plastic, making it as strong and resilient as the bumper of your car.
-The bait’s two chambers are fused together using a sonic welding technology. This technology melts the two sides together using hypersonic vibrations, creating a finished bait that is strong and watertight.
- The through wire system thoughtfully runs in a closed channel down the belly of the bait, reducing the chance of sea water getting inside the bait.
- The still posture of the bait in the water is that of a floating dead bait or a bait struggling to take its last breath.
- Incorporated a low-tone rattle that drives fish out of their minds with anger.
- Internal X ribs give the appearance of scales to the outside finished bait, but also serves to hide the cross braces that make the bait so tough.

*Comes rigged with 6x VMC Fishfighter Trebles & flat side rings.

**Tacklepusher & Tyalure are registered trademarks